Fumi

FUMi is a Swedish brand of tobacco-free nicotine pouches launched in 2021 by Helix Sweden AB. It is a white snus manufactured in Ödeshög in a state-of-the-art factory founded by two brothers known as "The Snus Brothers". The brand is known for its colorful cans, slim format and distinct flavor profiles within mint, berry, fruit, violet and salmiak.

The range includes popular flavors such as Freezy Mint, Tangy Strawberry and Salty Violet, with a focus on modern and more unique flavor combinations compared to traditional snus brands. FUMi is sold primarily in the Nordic market and offers discreet, tobacco-free alternatives to classic snus.